[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.emwac.cz\/jak-oslovit-zakazniky\/#Article","mainEntityOfPage":"https:\/\/www.emwac.cz\/jak-oslovit-zakazniky\/","headline":"Jak oslovit z\u00e1kazn\u00edky?","name":"Jak oslovit z\u00e1kazn\u00edky?","description":"V\u0161ichni jist\u011b v\u00edte, jak to chod\u00ed v podnik\u00e1n\u00ed. V\u00edte, \u017ee ka\u017ed\u00e1 firma mus\u00ed sehnat dostatek z\u00e1kazn\u00edk\u016f, aby dostala za sv\u00e9 nab\u00eddky dostate\u010dn\u011b zaplaceno a udr\u017eela se tak nad vodou. A v\u0161ichni tak\u00e9 jist\u011b v\u00edte, \u017ee u\u017e se d\u00e1vno nespol\u00e9h\u00e1 jenom na to, \u017ee n\u011bkdo nab\u00eddne dost kvalitn\u00ed a cenov\u011b v\u00fdhodnou nab\u00eddku a na z\u00e1kazn\u00edc\u00edch je, […]","datePublished":"2026-07-09","dateModified":"2026-07-09","author":{"@type":"Person","@id":"https:\/\/www.emwac.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.emwac.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c192bfd1262e8256fe3eac43754b6ece89624ea6667e488d9445cc2d04372644?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c192bfd1262e8256fe3eac43754b6ece89624ea6667e488d9445cc2d04372644?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"emwac.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.emwac.cz\/wp-content\/uploads\/%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE_10_8.jpg","url":"https:\/\/www.emwac.cz\/wp-content\/uploads\/%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE%C5%BE_10_8.jpg","height":0,"width":0},"url":"https:\/\/www.emwac.cz\/jak-oslovit-zakazniky\/","about":["V\u00fdrobky"],"wordCount":429,"articleBody":"      V\u0161ichni jist\u011b v\u00edte, jak to chod\u00ed v podnik\u00e1n\u00ed. V\u00edte, \u017ee ka\u017ed\u00e1 firma mus\u00ed sehnat dostatek z\u00e1kazn\u00edk\u016f, aby dostala za sv\u00e9 nab\u00eddky dostate\u010dn\u011b zaplaceno a udr\u017eela se tak nad vodou. A v\u0161ichni tak\u00e9 jist\u011b v\u00edte, \u017ee u\u017e se d\u00e1vno nespol\u00e9h\u00e1 jenom na to, \u017ee n\u011bkdo nab\u00eddne dost kvalitn\u00ed a cenov\u011b v\u00fdhodnou nab\u00eddku a na z\u00e1kazn\u00edc\u00edch je, aby takovou nab\u00eddku na\u0161li a dali j\u00ed p\u0159ednost p\u0159ed m\u00e9n\u011b v\u00fdhodn\u00fdmi nebo t\u0159eba i v\u00fdhodn\u011bj\u0161\u00edmi nab\u00eddkami od konkurence. Ka\u017ed\u00fd v\u00ed, \u017ee je tu pot\u0159eba jakoukoliv nab\u00eddku propagovat. Co\u017e zvy\u0161uje nad\u011bji na z\u00edsk\u00e1n\u00ed si z\u00e1jmu o ni.A\u0165 u\u017e jste ale podnikateli nebo jejich mo\u017en\u00fdmi z\u00e1kazn\u00edky, jist\u00e9 je, \u017ee v\u00edte i to, jak se propaguje. A pokud jste se nad t\u00edm aspo\u0148 minim\u00e1ln\u011b zamysleli, zjistili jste, \u017ee nen\u00ed propagace jako propagace. \u017de tato vypad\u00e1 hodn\u011b r\u016fznorod\u011b a tak\u00e9 jej\u00ed efektivita je r\u016fzn\u00e1. N\u011bkdy se propagace vypl\u00e1c\u00ed, zat\u00edmco jindy je i t\u0159eba vysloven\u00fdm mrh\u00e1n\u00edm pen\u011bzi. A to pro\u010d? Mo\u017en\u00e1 proto, \u017ee si ani t\u00e9 propagace nev\u0161imne ten, koho m\u00e1 oslovit, ale mo\u017en\u00e1 i jenom proto, \u017ee nejsou ti spr\u00e1vn\u00ed lid\u00e9 oslovov\u00e1ni t\u011bmi spr\u00e1vn\u00fdmi nab\u00eddkami.N\u011bkdy se na n\u00e1s val\u00ed t\u0159eba i ohromn\u00e9 mno\u017estv\u00ed nab\u00eddek, kter\u00e9 n\u00e1s ale nezaujmou. A jak\u00fd je efekt takov\u00e9 propagace? \u017d\u00e1dn\u00fd. Kdy\u017e n\u011bkoho reklama neoslov\u00ed, ignoruje ji. Za sebe bych mohl jen tak nam\u00e1tkou uv\u00e9st jako konkr\u00e9tn\u00ed p\u0159\u00edpady t\u0159eba r\u016f\u017eov\u00e9ho slona, lidoopy prod\u00e1vaj\u00edc\u00ed jistou energii a podobn\u011b. A kdy\u017e n\u011bkdo reklamu ignoruje, znamen\u00e1 to, \u017ee za ni ten nab\u00edzej\u00edc\u00ed platil a nam\u00e1hal se zbyte\u010dn\u011b.A proto\u017ee je zbyte\u010dn\u00e1 snaha k ni\u010demu a vyhazovat pen\u00edze oknem se nevypl\u00e1c\u00ed, je rozumn\u011bj\u0161\u00ed vyu\u017e\u00edt CRM a marketing. Tedy postarat se o to, aby byla komunikace podnikatel\u016f s jejich z\u00e1kazn\u00edky co nejc\u00edlen\u011bj\u0161\u00ed a nejefektivn\u011bj\u0161\u00ed. Aby se nerozes\u00edlala kvanta nab\u00eddek t\u011bm, je\u017e to sp\u00ed\u0161e otr\u00e1v\u00ed, ne\u017e aby je to zaujalo, ale aby ka\u017ed\u00fd dostal nab\u00eddky toho, o co m\u00e1 skute\u010dn\u00fd z\u00e1jem. A za co zaplat\u00ed. A pr\u00e1v\u011b k tomu je CRM system for marketing tak d\u016fle\u017eit\u00fd.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak oslovit z\u00e1kazn\u00edky?","item":"https:\/\/www.emwac.cz\/jak-oslovit-zakazniky\/#breadcrumbitem"}]}]